Purpose: By using bright joyful colors and no words at all, this ad projects a strong attention grabber towards the public. This ad, is trying to convey the message to the public of all the possible things they might be able to do if they had an iPhone.

Audience: Even though, the ad doesn’t states to who the ad is purposely intended too. We can interpret that this ad is aim at young joyful people. We can deduce this by looking at the picture of a woman in her 20’s wearing colorful clothes. By wearing those colors she is able to project a feeling of happiness and joy to the public. However, this ad might also be intended for the general public as well.

Genre: There are many similar ads like this one out there. This is just one of many ads Apple has created over the years in order to persuade the public to buy their products. Mostly all the ads created by Apple use flashy colors to attract attention.

Tone: With the help of bright, joyful, cheerful colors and no words in the entire ad, helps to produce a positive tone. This then, transfers to the audience.